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Adolf Dassler founded Adidas in 1948 in Germany, however, adidas' history goes back to 1924,Adolf and his brother Rudolf founded Gebrude Dassler Shufarik, and the two parted ways in 1949,Rudolf founded Puma. :
Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
HISTORY OF... DASSLER BROTHERS SPORTS SHOE COMPANY?? - YouTube
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The Famous Family Feud That Spawned Adidas and Puma | HowStuffWorks
The Story of The Adidas and Puma Rivalry (The Shoe War) - YouTube
How Adidas & Puma Started From A Feud Between Two Brothers | by Hustle Over Everything | Medium
The Enemy Brothers Who Founded Adidas and PUMA - YouTube
The Sibling Rivalry Behind Adidas Versus Puma - YouTube
Puma Once Had a Different Name — but It Didn't Last Very Long
Adidas vs Puma - The Family Argument That Gave Rise to Sports Marketing - YouTube
PUMA’s First Jogging Shoe: The History of the PUMA Rider
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The Puma shoe that upended the 1968 Olympics and threatened Adidas - Sports Illustrated
The Adidas Logo & Brand: A Story Of Heritage And Rivalry
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Stream Read Ebook 📖 Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That by Carinovando | Listen online for free on SoundCloud
The Nazi history of Adidas, the sportswear giant that took weeks to drop Kanye West over antisemitism - Jewish Telegraphic Agency
Adidas vs Puma: The Story of the Adidas And Puma Brothers
Duell der Brüder - Die Geschichte von Adidas und Puma (TV Movie 2016) - IMDb
The History of the Puma Logo - Art - Design - Creative - Blog
▷ ADIDAS and PUMA: The story of two brothers facing each other
The History of PUMA | Shoe Palace Blog
The PUMA Clyde Trainer Was Originally Worn By The New York Knicks Legend - 80's Casual Classics